Sofie warms people up

Cold DM templates for fitness coaches.

Five first messages to busy professionals who want to get fit, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Fitting training into a busy week
  • Not being judged
  • Sustainable habits

What gets ignored

  • Comments about their body or weight
  • Health or results promises
  • Before-and-after photos
1 · They posted about training

Saw you’re training for [event]. How are you fitting it around work?

Respectful and about their routine.
68 characters
2 · They said they’re too busy

Your post about no time to train hit home. If you had 30 minutes three times a week, would you use them, or is it more about energy?

Gets to the real barrier.
132 characters
3 · They just followed you

Thanks for the follow. I coach [type of professional] who travel a lot. What does a normal week of training look like for you?

Specific audience, simple question.
126 characters
4 · They started a habit

Congrats on [streak/goal]. What’s helped most to keep it going?

Celebrates without judging.
63 characters
5 · A few days later, no reply

Happy to share the 20-minute hotel-room session I give clients who travel, if it’d help.

Useful on its own.
88 characters
Don’t send this

Want to lose 20 pounds in 8 weeks? I can transform your body. DM me “READY”.

Personal, a health claim, and a gimmick.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the busy professionals among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the fitness coaches?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message busy professionals who want to get fit, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates

Business coachesWriting to founders and solo business owners who feel stuckCareer coachesWriting to professionals thinking about a changeCourse creatorsWriting to people in their audience who are a fit for their course, or partners who could promote itAll 25 nichesTemplates for designers, writers, marketers, developers, coaches and more