Sofie warms people up

Cold DM templates for course creators.

Five first messages to people in their audience who are a fit for their course, or partners who could promote it, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

What they care about

  • A course that gets results for students
  • Honest expectations
  • Not being upsold

What gets ignored

  • Course links in the first message
  • Income claims
  • Fake scarcity
1 · They asked a question you teach

Saw your question about [topic]. Where are you stuck right now: [option A] or [option B]?

Help first. The course can come up later, if it fits.
89 characters
2 · They engaged with your posts

Thanks for replying to my post on [topic]. What made it relevant for you?

Learns their situation.
73 characters
3 · They just followed you

Thanks for the follow. What brought you here: [topic A], [topic B], or something else?

Segments your audience in a friendly way.
86 characters
4 · A partner with a similar audience

Your audience and mine overlap a lot on [topic]. Would a joint live session be interesting, or not your thing?

A clear, mutual offer.
110 characters
5 · A few days later, no reply

Here’s the free lesson on [topic] I mentioned, in case it helps: no sign-up needed.

Only if they asked. Otherwise skip this one.
83 characters
Don’t send this

Hey! My course is 50% off for the next 24 hours only! Here’s the link 👉

Spam, plain and simple.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the people in their audience among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the course creators?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message people in their audience who are a fit for their course, or partners who could promote it, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates