Sofie warms people up

Cold DM templates for business coaches.

Five first messages to founders and solo business owners who feel stuck, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Clarity on what to do next
  • Someone who has been where they are
  • Not being sold a programme

What gets ignored

  • Diagnosing their life in a DM
  • “Are you ready to 10x your business?”
  • Booking links
1 · They shared a hard week

Your post about [challenge] was honest. Was that a one-off week, or something that keeps coming back?

Respectful, and invites them to go deeper.
101 characters
2 · They hit a milestone

Congrats on [milestone]. What’s the next thing you’re figuring out now that this is done?

Moments of change are when coaching helps.
89 characters
3 · They just followed you

Thanks for the follow. I work with [type of founder] on [area]. What’s taking most of your thinking time right now?

A great open question.
115 characters
4 · They asked for advice

Saw you asked about [question]. One thing that helped my clients in the same spot: [one sentence of advice]. Hope it helps.

Gives real advice. No ask at all.
123 characters
5 · A few days later, no reply

No need to reply. Rooting for you with [project].

Builds goodwill. People remember this.
49 characters
Don’t send this

Are you ready to break through your limiting beliefs and scale to 7 figures? Book a free strategy call: [link]

A script everyone has seen a hundred times.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the founders and solo business owners among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the business coaches?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message founders and solo business owners who feel stuck, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates

Career coachesWriting to professionals thinking about a changeFitness coachesWriting to busy professionals who want to get fitCourse creatorsWriting to people in their audience who are a fit for their course, or partners who could promote itAll 25 nichesTemplates for designers, writers, marketers, developers, coaches and more