Sofie warms people up

Cold DM templates for video editors.

Five first messages to creators and founders who post video and don’t have time to edit it, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personMonty for designersFollow-up writer

What they care about

  • Getting their hours back
  • Retention and watch time, not fancy transitions
  • Fast, reliable turnaround

What gets ignored

  • Re-editing their video without asking and sending it
  • Promising views
  • Generic “I can help you grow”
1 · They post video regularly

Your [video/series] on [topic] was great. Are you still editing these yourself, or do you have someone?

Specific, and finds out the one thing you need to know.
103 characters
2 · They said they’re burnt out

Saw your post about how long editing takes. Out of curiosity, what part eats the most time: the cut, captions or thumbnails?

Gets them talking about the pain in their own words.
124 characters
3 · They just followed you

Thanks for the follow. I edit [short/long]-form for [type of creator]. How many videos a week are you putting out right now?

Your role in one line, then a question about volume.
124 characters
4 · They started a new format

The new [podcast/shorts] format is a good move. Want a quick idea for the first 3 seconds of the next one? Happy to send it.

Small, concrete help, asked first.
124 characters
5 · A few days later, no reply

If editing isn’t the bottleneck, no worries. What would make posting easier for you this month?

Kind, and opens a different door.
95 characters
Don’t send this

I can 10x your views with professional editing!! DM me for rates 🔥

A promise you can’t keep and no sign you’ve watched anything.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the creators and founders among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the video editors?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message creators and founders who post video and don’t have time to edit it, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

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