Sofie warms people up

Cold DM templates for social media managers.

Five first messages to founders and small brands posting without a plan, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Consistency without doing it themselves
  • Posts that bring customers, not just likes
  • Keeping their voice

What gets ignored

  • Telling them their engagement is low
  • Offering “content calendars” in the abstract
  • Follower-count promises
1 · They post inconsistently

Really liked [post]. Is posting something you do yourself between everything else, or does someone help?

Gentle, and gets the answer you need.
104 characters
2 · They said they hate posting

Saw your post about not having time for social. If someone took one platform off your plate, which would it be?

Makes the help concrete without selling it.
111 characters
3 · They just followed you

Thanks for the follow. I run social for [type of brand]. Which platform actually brings you customers right now?

Focuses on results, not vanity.
112 characters
4 · They launched something

Congrats on [launch]. Want three post ideas for the week after, when launch buzz usually drops? Happy to send them.

Timely and useful.
115 characters
5 · A few days later, no reply

Different question: is there a brand on X you think does social really well?

Easy, fun to answer, and tells you their taste.
76 characters
Don’t send this

Your engagement rate is really low. I can grow your account to 10k followers in 30 days.

A criticism and a promise that sounds like a bot.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the founders and small brands posting without a plan among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the social media managers?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message founders and small brands posting without a plan, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates

SEO consultantsWriting to founders who know they should get traffic from search but don’tPaid ads specialistsWriting to companies spending on ads without knowing what worksEmail marketersWriting to online businesses with a list they don’t use wellFractional CMOsWriting to founders between product-market fit and a full-time marketing hireAll 25 nichesTemplates for designers, writers, marketers, developers, coaches and more