Sofie warms people up

Cold DM templates for SEO consultants.

Five first messages to founders who know they should get traffic from search but don’t, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Sign-ups and revenue from search, not rankings for their own sake
  • Not wasting months
  • Plain explanations

What gets ignored

  • Automated audit reports
  • Domain authority talk
  • “You’re not ranking for X”
1 · They talked about acquisition

Saw your post about [channel] getting expensive. Is search something you’ve tried, or still on the someday list?

Links your service to their real pain: cost.
112 characters
2 · They launched content

Your guide on [topic] is really useful. Is it bringing in search traffic yet, or mostly from X?

A smart question they’ll want to answer.
95 characters
3 · They just followed you

Thanks for the follow. I help [type of company] get sign-ups from Google. Where do most of your sign-ups come from today?

A great discovery question in one line.
121 characters
4 · They migrated or redesigned the site

Saw the new site went live. Did you keep the old URLs, or did search traffic take a dip?

A timely, specific risk they may not have thought of.
88 characters
5 · A few days later, no reply

Found one query your customers search a lot where [competitor] ranks and you don’t. Want it?

One concrete finding, offered first.
92 characters
Don’t send this

I ran your site through our SEO tool and found 147 errors. I can fix them all for $499/month.

A scary number and a price, with no understanding of their business.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the founders among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the SEO consultants?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message founders who know they should get traffic from search but don’t, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

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