Sofie warms people up

Cold DM templates for shopify developers.

Five first messages to online stores that have outgrown their theme, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Conversion and speed of the store
  • Not breaking things that sell
  • Apps that don’t slow everything down

What gets ignored

  • Posting their store’s speed score
  • Theme names as a pitch
  • Generic CRO claims
1 · They launched a collection

The new [collection] looks great. Is the store set up the way you want, or are you working around the theme?

A smart question every store owner relates to.
108 characters
2 · They mentioned a store problem

Saw your post about [checkout/speed issue]. Did it start after adding an app, or has it always been like that?

Shows real knowledge.
110 characters
3 · They just followed you

Thanks for the follow. I build Shopify stores for [type of brand]. What’s the one thing about your store you’d change tomorrow?

Lets them name the job.
127 characters
4 · Before a big sales period

[Sale period] is close. Want a short list of the checks I run on stores before big traffic days? Happy to send it.

Timely and genuinely useful.
114 characters
5 · A few days later, no reply

No worries if the store’s in good shape. Good luck with [season].

Warm close.
65 characters
Don’t send this

Your Shopify store is slow and losing you sales. I can speed it up. Here’s my Fiverr link.

Negative, unproven, and a link.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the online stores that have outgrown their theme among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the shopify developers?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message online stores that have outgrown their theme, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

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