Sofie warms people up

Cold DM templates for no-code developers.

Five first messages to founders who want to test an idea or automate work without engineers, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

Write one for a specific personFollow-up writer

What they care about

  • Speed to a working version
  • Being able to change it themselves
  • What happens when they outgrow it

What gets ignored

  • Tool evangelism
  • Promising it’ll scale forever
  • “Why pay developers?”
1 · They described a manual process

Saw your post about doing [task] by hand every week. Roughly how many hours does it take you?

Quantifies the pain, which is your pitch later.
93 characters
2 · They have an idea to test

Your idea for [idea] is interesting. Have you thought about testing it with a no-code version first, before building properly?

Speaks to their real goal: proof.
126 characters
3 · They just followed you

Thanks for the follow. I build [apps/automations] for [type of business] without code. What’s the most annoying repetitive thing in your week?

Fun to answer, and qualifies.
142 characters
4 · They’re using a tool you know

Saw you’re on [tool]. Are you building in it yourself, or do you have someone?

A natural, specific question.
78 characters
5 · A few days later, no reply

Sketched how I’d automate [task] in 3 steps. Want it?

A concrete, small give.
53 characters
Don’t send this

Why pay expensive developers when I can build your app in Bubble in 2 weeks for a fraction of the cost?

Pits you against their team and sounds like an ad.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the founders among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the no-code developers?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message founders who want to test an idea or automate work without engineers, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates

Freelance developersWriting to founders who need features shipped without hiringAI automation consultantsWriting to small teams curious about AI who don’t know where to startShopify developersWriting to online stores that have outgrown their themeAll 25 nichesTemplates for designers, writers, marketers, developers, coaches and more