Monty
DM opener generator
X profile checker
Follow-up writer1 · They launched a page
Read the new [page]. The line about [specific line] is strong. Who wrote it, you or the team?
A real compliment with evidence, then a useful question.
93 characters
Sofie warms people up
Cold DM templates for copywriters.
Five first messages to founders and marketers whose pages and emails don’t convert, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.
What they care about
- Conversion, not clever lines
- Sounding like themselves
- Fewer rewrite rounds
What gets ignored
- Rewriting their headline in the first message
- Copywriting jargon (“PAS”, “AIDA”)
- Criticising their writing
2 · They shared conversion numbers
Saw your post about [conversion number]. Do you know where people drop: the headline, pricing, or the sign-up form?
Shows you think in their metrics.
115 characters
3 · They just followed you
Thanks for the follow. I write [landing pages/emails] for [type of company]. What’s the one page you’d most like to work harder?
Lets them name the job.
128 characters
4 · They’re launching soon
Saw [product] launches on [date]. Want a fresh pair of eyes on the launch email before it goes out? Happy to send two notes.
Timely, small and generous.
124 characters
5 · A few days later, no reply
Quick thought on [page]: the strongest proof you have is [proof], and it’s below the fold. Might be worth moving up.
Gives a real idea for free. Many replies start here.
116 characters
Your copy is weak and it’s costing you sales. I’m a conversion copywriter. Let’s talk.
Negative, vague and all about you.
Monty writes these for every good follower, every morning.
Templates are a start. Monty reads your new X followers, finds the founders and marketers among them, and writes a first message from what each one actually posted. You decide and send.
Start a 7-day trial for $0You decide and send every message yourself.
How to use these templates
- Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
- Fill every bracket with something true. The specific detail is what makes the message worth answering.
- Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.
One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.
Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.
Questions
How do I write a cold DM as one of the copywriters?
Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message founders and marketers whose pages and emails don’t convert, with the parts to fill in marked in brackets.
Can I send these templates as they are?
Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.
When should I follow up?
After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.
Does Monty send these for me?
No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.