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Cold DM templates for content writers.

Five first messages to companies that need articles, guides and newsletters that bring in readers, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.

What they care about

  • Content that ranks or gets shared, not filler
  • Writers who understand their product
  • Reliable deadlines

What gets ignored

  • Sending writing samples unasked
  • “I noticed you haven’t posted on your blog in a while”
  • Quoting your per-word rate
1 · They published an article

Read your piece on [topic]. The example about [detail] was the best part. Is the blog written in-house, or do you work with writers?

Specific, then the key question.
132 characters
2 · They’re growing a newsletter

Saw [newsletter] passed [number] readers. Congrats. Who writes it now: you every week, or a team?

Celebrates a real milestone.
97 characters
3 · They just followed you

Thanks for the follow. I write [type of content] for [industry]. What topic do your customers keep asking about that you haven’t written up yet?

Invites them to share the gap.
144 characters
4 · They asked for writer recommendations

Saw you’re looking for a writer. What kind of pieces: deep guides, quick posts, or the newsletter?

Answers their request with a qualifying question.
98 characters
5 · A few days later, no reply

One idea in case it helps: [topic] seems to get searched a lot in your space and no one has a great guide on it yet.

Gives them something they can use without you.
116 characters
Don’t send this

Hello! I am a professional content writer offering SEO-optimised blog posts at $0.10/word. Interested?

A price list, not a message.
Monty

Monty writes these for every good follower, every morning.

Templates are a start. Monty reads your new X followers, finds the companies that need articles, guides and newsletters that bring in readers among them, and writes a first message from what each one actually posted. You decide and send.

Start a 7-day trial for $0You decide and send every message yourself.

How to use these templates

  1. Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
  2. Fill every bracket with something true. The specific detail is what makes the message worth answering.
  3. Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.

One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.

Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.

Questions

How do I write a cold DM as one of the content writers?

Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message companies that need articles, guides and newsletters that bring in readers, with the parts to fill in marked in brackets.

Can I send these templates as they are?

Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.

When should I follow up?

After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.

Does Monty send these for me?

No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.

More templates