Monty
DM opener generator
X profile checker
Follow-up writer1 · They’re growing
Congrats on [milestone]. Who handles marketing at [company] now: you, the team, or outside help?
The essential question, warmly.
96 characters
Sofie warms people up
Cold DM templates for marketing agencies.
Five first messages to growing companies without a marketing team, written to get a reply rather than to pitch. Fill in the [brackets] from what they wrote.
What they care about
- Results they can see in revenue
- Senior people on their account, not juniors
- Not a long contract
What gets ignored
- “We’re a full-service agency”
- Case-study decks in the first message
- Several people from your team DMing them
2 · They posted about a channel
Saw your take on [channel]. Is that from testing it yourselves, or what you’ve seen elsewhere?
A peer conversation.
94 characters
3 · They just followed you
Thanks for the follow. We help [type of company] with [one service]. What’s the marketing job nobody on the team wants?
Specific and a little fun.
119 characters
4 · They’re hiring a marketer
Noticed you’re hiring a [role]. While the search runs, would outside help on [area] be useful, or do you want to wait?
Offers to fill the gap.
118 characters
5 · A few days later, no reply
One idea anyway: [concrete idea for their business]. Hope it helps.
Gives away a real idea.
67 characters
We are a full-service digital marketing agency helping businesses grow. Would you be open to a 30-minute discovery call?
Could go to anyone, and asks for half an hour.
Monty writes these for every good follower, every morning.
Templates are a start. Monty reads your new X followers, finds the growing companies without a marketing team among them, and writes a first message from what each one actually posted. You decide and send.
Start a 7-day trial for $0You decide and send every message yourself.
How to use these templates
- Pick the moment, not the template. Each one fits a situation: they followed you, posted about a problem, launched, are hiring, or haven’t answered yet. Use the one that matches what just happened.
- Fill every bracket with something true. The specific detail is what makes the message worth answering.
- Read it out loud. If it doesn’t sound like you, change the words until it does. Then send it yourself.
One specific detail, one easy question, and nothing to sell yet. The pitch comes after they reply.
Want more? What to say in a first DM on X has forty openers sorted by situation, from launches to hiring posts.
Questions
How do I write a cold DM as one of the marketing agencies?
Start from one specific thing the person wrote or did, ask one easy question, and leave your pitch for later. The templates on this page show five common moments to message growing companies without a marketing team, with the parts to fill in marked in brackets.
Can I send these templates as they are?
Fill in every bracket with something true about the person, then change a few words so it sounds like you. If a template could still go to 500 people after you’ve filled it in, it isn’t personal enough yet.
When should I follow up?
After a few days, with a new angle: something useful, or an easier question. Twice is plenty. The last template on this page is a follow-up.
Does Monty send these for me?
No. Monty finds the people worth messaging among your X followers and writes a first message for each, but you always decide and send it yourself.